Based in Hong Kong, Pacific Cross provides health insurance and health care services across Asia. The company has been growing for more than 25 years, and today it offers worldwide coverage for medical, life, dental, personal accident, and travel insurance, among other areas.
But serving Asian customers isn’t always easy. That’s because they tend to be very tech savvy and to have exceedingly high expectations. So when Pacific Cross was in danger of losing its biggest client to a competitor with a mobile solution that Pacific Cross didn’t offer – it had to act fast. In fact, unless the company could build its own mobile application in just 30 days, the client planned to take its business elsewhere. (more…)