Digital Customer Experiences used to be a decision between building a web or mobile application. But while doing mobile and web well is still key, the number of new channels and touchpoints that your customers have come to rely on is increasing every day, placing pressure on IT to deliver an increasing number of experiences. That’s why, as Forrester points out, digital business pros must pursue a digital experience portfolio strategy that allows them to win, serve, and retain their customers, where they need them when they need them.
Download Forrester’s report “Build a Digital Experience Portfolio: The Strategy and Technology You Need To Create Tomorrow’s Digital Experiences” and gain key takeaways around how to:
- Build a digital portfolio roadmap that allows you to develop reusable experience components for the channels your customers demand without putting pressure on resources
- Own more “customer moments” by going beyond applications into digital ecosystems
- Extend your digital portfolio to engage customers where they already are