Woodson Martin

OutSystems CEO

A customer-centric executive, Woodson Martin has spent nearly 30 years helping teams innovate with enterprise software, holding leadership roles across product, marketing, and go-to-market at global SaaS companies. Most recently, he was EVP and GM of Salesforce AppExchange, overseeing a global ecosystem of partners and ISVs. His tenure at Salesforce also included serving as CMO for EMEA, where he helped drive international growth. Earlier in his career, he led global marketing and product strategy at Business Objects (now SAP). Martin is known for building high-performing teams, driving operational excellence, and championing customer success. He’s also active in community engagement and supports civic initiatives through board service and philanthropy, with a focus on encouraging constructive dialogue across differences.