Today, user experience (UX) has become ‘the new black’ in product and application development with many organisations embracing a ‘build and prototype‘ culture.

This is quite a sea-change from as little as five years ago when UX wasn’t really on anyone’s radar apart from the likes of renowned innovators like Steve Jobs. He was always obsessed with the customer experience and very much in the ‘nitty gritty’ of product design.

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