An Intuitive New App, Shaped by Customer Demands
The FWD team set out to build a new customer-facing insurance app to meet the needs of mobile users in the Philippines. It needed to support and simplify the entire lifecycle of an insurance customer, enabling them to pay premiums, explore new services, manage their investments, and get 24/7 service all in one streamlined digital place.
To have the highest possible impact and meet the immediate customer needs identified by FWD, the app needed to be completed and launched quickly, while remaining flexible and simple to iterate on as customer feedback came in, and customer needs changed.
Together, those demands led the FWD team to OutSystems. After evaluating other development options, it became clear that only OutSystems would enable FWD to meet its ambitious 30-day launch target without compromising on the quality of customer experience delivered. “We wanted to launch something very quickly,” says Umali. “Without the approach enabled by OutSystems, hitting those timelines wouldn’t have been possible.”
In just 90 days, the FWD team used the OutSystems platform to create an entirely new app, able to meet customer demand for intuitive mobile insurance service experiences, named Tapp. Plus, because it was built using a flexible, rapid application development platform, it would be extremely simple to iterate on and improve as customer feedback came in.