Pacific Cross executives thought they lost a major client. The reason, a competitor offered a mobile solution while Pacific Cross did not. A quick thinking manager in the Pacific Cross Indonesian office asked their client a direct question, “Can we retain your business if Pacific Cross develops its own mobile solution?” The client agreed, but under one condition: the solution had to be ready in 30 days. Time to market is a phrase heard often, but in this case the sense of urgency and need for transformation has never been more profound.
Pacific Cross is a Hong Kong-based, multi-line insurance underwriter, providing health insurance and health care services, with a focus on markets in Asia. Established in 1990, the company has since expanded to offer worldwide coverage for medical insurance, life insurance, dental insurance, personal accident insurance, travel Insurance and other custom forms of coverage.