Moving Beyond Native/Hybrid/HTML5:
Building the Right Mobile App Development Strategy


In this webinar:

Many businesses that have outsourced mobile apps to agencies or run “one-off” app development efforts at the department level have realized that mobile development is of strategic importance. As they take development in-house and build a comprehensive mobile strategy, businesses are forced to address platform choices, design tradeoffs, and staffing and skill shortages. Many of these choices carry lock-ins, and all of them can have profound impacts on their mobile success and profitability. To negotiate these concerns, businesses must understand their fundamental goals, resources and customers.

In this Gigaom Research webinar, we will discuss the challenges faced by the newly-mobilized enterprise, examine the landscape of choices and their impacts, and suggest a strategy for choosing the blend of tools, services and methodologies that best meets your needs.

Discussion topics:

  • What challenges and common mistakes do businesses face as they fully embrace mobile application development?
  • What strategic and business considerations must businesses address before choosing a development plan?
  • What are the fundamental differences between native, hybrid, and mobile web development?
  • How should businesses address cross-platform development?
  • What should developers look for in a cloud service?
  • What are the staffing and operational implications of various development strategies?
  • How can businesses plan for the future and other developments without sacrificing time to market today?


Duration: 57 mins.


David S. LinthicumGigaom

David S. Linthicum
Gigaom Research Analyst & SVP Cloud



Janakiram MSV
Principal Analyst Head, Cloud Infrastructure Services


Rich MorrowQuicloud

Rich Morrow
Founder / Head Geek, Quicloud LLC


Sean AllenOutSystems

Sean Allen
Director, Product Marketing, OutSystems

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