How to start?

1. Go to BackOffice to create Tests and TestResults
2. Get selected test (control or challenger) to current user by calling TestResult_GetTest action;
3. On success, call TestResult_UserConverted action to be registred

How it works?

1. A/B testing framework with 50/50 split between tests;
2. A user always sees the same test by setting the cookie "abuid_uid" (beware of GDPR policies);
3. Only users with ABTestingAdmin role can access all web screens created for reports;
4. At Dashboard it's possible to see A/B test results.

Roadmap

• A/B testing segmented by country
• Dashboard enrichment