You should have the "CanSeeHeatmap" Role to be able to visualize the heatmap, additionally by opening the dashboard you need to provide the URL that you pretend to visualizeFor the demo page: https://<your-personal-env>/HeatmapJS_Demo/Admindashboard
Check more on how it works at the documentation tab.
It is possible to visualize the information by selecting the Identifier and filtering by:
*Windows Size is needed because the content and the positions of the elements is different by the browse window width size
It is also possible to configure how the heatmap would look like, for that check the documentation and also the heatmap.js documentation by Patrick Wied