Publish takes forever, something going on?

I am publishing a small application. The process seems stuck in updating SQL server database .....

Is it your Personal Environment?

Yes it is

What is the last message you see in Service Studio? Can you please confirm if the username you used in Service Studio is written with the same casing as the one you see in Service Center? There is a recently known bug related with casing, which will be fixed in the next patch.