Bargain Basement Usability Testing

Bargain Basement Usability Testing

  
"The subject of usability generates a dichotomy between what we think and what we do. We know it is good to focus on usability. We need only look at Apple and the iPod to know that it provides tangible benefits. However, in reality we often shy away.

It is hard to prioritize usability when deadlines are looming and budgets are tight. Ultimately user testing gets pushed to the bottom of the agenda. It is as if the perceived losses of testing, outweigh the potential pro?t. But, are these assumptions true? Is user testing time-consuming and expensive?" Continue reading...