Helping Prevent Tragedies
Dorel Juvenile is one of the world’s largest manufacturers of juvenile products, including Maxi-Cosi car seats—trusted by parents worldwide to keep their children safe. Innovation is at the heart of the company’s mission to create products that give its customers comfort, convenience, and peace of mind.
So, when Dorel Juvenile set up a team to work on its next-generation connected products, it scoured the organization for people with an entrepreneurial mindset; people with a willingness to experiment with new ideas. This multi-functional team of innovators—drawn from R&D, product management, marketing, quality, and IT—had a high-priority project to work on from day one: a smart car-seat cushion with a dedicated mobile app that would alert parents if a child was left in the car unattended.
And the clock was ticking. New legislation was about to come into force in Italy, making it compulsory for parents and carers to fit ‘anti-abandonment’ alarms, following a spate of tragedies where children had been unintentionally left alone in vehicles during warm weather.
Dorel Juvenile wanted to get a great product out fast to meet this massive market demand. But despite having no previous mobile app development experience, it also wanted to retain control of the software side of the project. The connected products team adopted a Lean Startup approach. This required rapid, agile development to get a world-class product to market quickly and the flexibility to evolve the app in response to customer feedback.