Joshua Austin, you are right! As an IT and Marketing Expert and knowing that Outsystems today targets startups also, there is a sales business development issue to solve.
Is Outsystems capable of enhancing their sales model?
The main question is how to sell more user licences, how to you increase sales?
Example:
By expanding your reach to other NICHE markets: For example, what if there were 3 level packages prices for startups and all small entreprises excluding IT development cies (Bescause that's their business to create apps in B2B markets). So a new price Niche could apply for development firms.
Other niche prices like actually for business with internal dev, intranet, extranet wich seems to be the actual OS's main market nice.
New external Niche for the average (Startup) with B2C markets
Ok here, when talking about B2C external Niche, it means that users (OS sales) go beyond Internal user licences and a few external more. It means startups working on public solutions like marketplace such as e-bay, amazon, indeed, other B2C marketplaces, etc... Opening the potential for millions of licences sales per OS-customer.
So, Package 1: Same as today, Free with 2 gig for Apps and Espace(system);
Package 2 : Upgrade to 2 Gig of space (Apps usage) system space Free (No space usage) annual Cost - 500$ to a 1000$/year.
Let's say that this incubator creates the first year 1000 to 10000 new and old startup's paying customers today for package 2: At 500$/year it would create 500k$ to 5M$ of new cash at 1000$/year ----) 1M$ to 10M$;
New Users licences B2C model would need to be though of, since every startup could end up with millions of external users; So 2 millions users for one OS startup could be ,01$ or .10$ per user.
Scenarios need to be done here for pricing.
Package 3:
Well you get the idea, but to do this OS Corp needs to analyse the impact of adding new scalable offers without disavantaging existing paying customer. At most adding new niches shoud be a plus also for existing customers by giving more edge more economies while scaling their offer.
I have been observing seen 2016 but with limited understanding of OS pricing model. In Oct. 2022 when I decide to try to understand the pricing for a project force me to understand more the licensing formats at OS wich was very hard to get info since I never though and still not sure the interest for startup exists.
If you think the idea of doing an overhaul ThinkTank would help in sales? Just push the Like button.
Regards,
The NumÉricGuy!! ---) NumEricGuy.com
IT & Marketing Consulant