Align Your Digital Strategy To Patient Needs
Healthcare providers have a long history of patient data living in silos, resulting in providers caring for patients in a factory-like way. With disconnected and disjointed systems in the patient journey and with the lack of visibility due to siloed data, it makes it incredibly difficult to track the costs and value along the patient journey.
To have a successful shift from FFS to VBC, healthcare providers have to not only place the patients' needs at the center of everything they do, but they must develop a digital strategy that allows them to engage with their patients throughout their journey. HDOs have invested heavily in EHR systems to record patient health information during the time of care, but have not invested in tracking their time outside of care.
HDOs need to begin to track non-patient activities through the use of a CRM to personalize engagement with the consumer and to provide holistic-based care. HDOs must engage direct and indirect stakeholders that collaboratively and independently engage consumers and make healthcare recommendations. Physicians, specialists, family members, traveling nurses, and nursing homes all require access to portions of consumer data to provide contextualized health recommendations and care.
Developing a system to engage with consumers throughout the patient and non-patient lifecycle is extremely difficult and complicated. Gartner created a Healthcare Consumer Engagement Hub’s Architectural Framework to show providers how to interconnect all consumer engagement data together to gain and present a longitudinal view of the consumer within a healthcare provider enterprise and its affiliated relationships.
To highlight the complexity of such a HUB, Gartner stated: “At this time, no vendor is offering an HCEH with the capacity to interconnect the vast number of data sources, ecosystem partners, stakeholders, engagement capabilities and whole-person health objectives required within healthcare.” Developing an HCEH architecture is the framework for any healthcare organization that wants to have an accurate 360 view of their patient, and you can’t fully move to a value-based care model without a holistic picture of your patient.
