Thirty Percent Conversion Increase in Just Four Weeks
This was the first of three OutSystems projects delivered in quick succession by thinkmoney. The OutSystems platform's flexibility enabled thinkmoney to rapidly test changes to the onboarding journey and pass user feedback into the development process sprint by sprint.
"OutSystems allows us to adapt more quickly and make changes that we can test and get out to customers," says Lisa Snape, Product Owner, New Business.
Beyond go-live, the speed with which the team can make changes using OutSystems has helped thinkmoney continuously finetune the onboarding experience. The company uses Mixpanel to understand user behavior and see how subtle changes to the onboarding journey affect conversions. OutSystems makes it easy to iterate at pace without causing deployment headaches.
This project's speed is all the more impressive considering that training was happening in parallel, with new agile product management roles and OutSystems development skills to transfer. thinkmoney's achievements in this phase of their OutSystems journey included:
- Established agile processes and Product Owner roles across the business.
- Delivered a new customer onboarding process in seven weeks. The improved CX helped them grow by 5% in the first three months following launch.
- Customer onboarding completion increased by 30%
- Customer acquisition marketing costs reduced by 21%
Additionally, thinkmoney’s customer advocacy rating has improved considerably—partly in response to the frictionless account opening process.