Responsive Retail Strategies That Yield 10x ROI - NextStep2019

Matthew Burns, Manager of Data and Advance Analytics at Burton

Responding to changing sales cycles and channels, winter sporting goods supplier, Burton, needed a way to make inventory available to customers anywhere and at any time.

In almost half the estimated time, it delivered a new logistics solution allowing employees to source products directly from retail stores when the warehouse is out of stock, resulting in overall less stagnant inventory and a 10X ROI.

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