Too often, medical professionals don't receive the mental health or addiction services they need, fearing they won't get truly confidential help. To address this problem, England's National Health Service commissioned their Practitioner Health Programme (NHS PHP) to deliver the world's first nationally-funded free health service of its kind for general practitioners. The catch? NHS PHP only had 3 months to expand a local service to a nationwide offering that could serve multiple locations and providers. And using the existing online technology and manual systems wasn't an option.