FullStory is a cloud-based digital intelligence platform that allows businesses to track how visitors interact with their website or app in order to identify any bugs or issues and optimize the customer experience. The indexing and data recording technology add to the platform’s omnisearch functionality, machine learning, session replay, and analytic abilities in order to fully track and analyze the customer journey.

Key Features of Fullstory

• Action filtering

• Omnisearch

• Analytics

• Behavior tracking

• Blacklisting & whitelisting

• Click tracking

• Co-browsing

• Website visitor tracking

• Collaboration tools

• Console recording

• Custom events

• Trend tracking

• Customer experience management

• Segmentation

• Data recording

• Data visualizations