Apple Store Account;
Name - The localized name of your app as it appears on the store. The app name must be at least two characters and no more than 75 chars.
Description - A description of your app, detailing features and functionality. (Limit 4000 chars).
Write a clear, concise, and informative app description. The first few lines are the most important area you have to describe your app. It’s your chance to make a great impression on a customer who was interested enough to look for more information. Focus on the functionality and design of your app from a user viewpoint. Describe what makes your app special and describe what features separate your app from others.
To provide the best possible description:
Include a brief opening paragraph or two and a short bulleted list of main features.
Localize for markets where appropriate.
Include user reviews, accolades, or testimonials only at the end, if at all.
Use line breaks and bullets to enhance legibility. Don’t add extra white space between text or lengthen your description unnecessarily.
Be aware of how the app description displays in the App Store on each device type, to make sure the most important sentences in your description are readily visible.
Don’t reference specific prices in your app description. Referencing a local currency can mislead customers in other App Store territories and cause confusion.
Keywords - One or more localized keywords that describe your app. Separate search terms with commas. At least one keyword of greater than two characters is required. You can provide up to 100 characters (max.) of content. Your app is searchable by app name and company name, so you do not need to duplicate these values in the keyword list. Names of other apps or companies are not allowed.
Screenshots - One screenshot per localization is required and up to 4 more are optional.
3.5-Inch Retina / iPhone4 - 640 x 920
4-Inch Retina / iPhone5 - 640 x 1096
iPad Screenshots (required if app runs on iPad)
4.7-inch Retina / iPhone6 - 750 x 1334
5.5-inch Retina / iPhone6 Plus - 1242 x 2208
Get more info here.
Support URL - A URL with support information for your app. This URL will be visible on the App Store.
Category - Choose the category here.
Contact Information - The person in your organization who should be contacted if the App Review team has any questions or needs additional information.