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how can we perform A/B testing in Outsystems

I'm currently working on implementing A/B testing in my OutSystems application to improve user engagement and conversions. I'm new to A/B testing and would appreciate any advice or best practices from those who have experience with it in OutSystems.

I have found this article from Outsystems but it wasn't working with google optimize:

https://medium.com/outsystems-engineering/a-b-testing-outsystems-mobile-apps-with-google-optimize-fdb52d45a86a

Does anyone have any idea Regarding this, experience or insights on A/B testing & Outsystems to share here?


Thanks!

Madhu



2024-02-29 15-59-19
Smit

Hello,

You can use Google Optimize to do A/B Testing. I am sharing the article that explains steps by steps configuration with Google Optimize with Outsystems.

Article: Using Google Optimize to A/B Test Mobile Apps (outsystems.com) 

Or else you can follow the steps mentioned below.

To perform A/B testing in OutSystems, you can follow these concise steps:

  • Define Objective: Clearly determine what you aim to test and improve, such as user engagement or conversion rates.
  • Segment Users: Use OutSystems to segment your user base into two groups — A and B. This can be achieved by creating logic within your application to divide users based on criteria like user IDs, session IDs, or other relevant factors.
  • Create Variants: Develop two variants of the feature or page you wish to test. In OutSystems, this involves duplicating the original screen or element and making the desired changes in the duplicate to represent the alternative version (B).
  • Implement Logic: Within your OutSystems application, implement logic to serve either version A or B to users based on their segmentation. This can be managed through server actions or client-side logic to dynamically render the variant based on the user group.
  • Collect Data: Utilize OutSystems Analytics or integrate with an external analytics tool to collect data on user interactions with each variant. Track metrics relevant to your testing objectives.
  • Analyze Results: After a significant amount of data has been collected, analyze the results to determine which variant (A or B) performed better against your defined objective.
  • Implement Findings: Based on the analysis, implement the superior variant in your application for all users. Consider continuous testing for further optimization.

Thank you :) 

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