CRM system

A bespoke CRM with improved UX/UI that replaced a legacy off-the-shelf CRM in which configuration and changes were too slow to keep up with Estefata's dynamically changing market. Task automation in the CRM built with OutSystems makes it faster for users to perform routine tasks and reduces errors. For example, setting up a new customer is now 90% faster. The new OutSystems CRM makes it much faster and easier to produce accurate, standardized sales quotes, that are automatically turned into professionally designed PDFs and emailed to customers resulting in a 96% saving enjoyed by over 1,700 sales reps. Estafeta has also seen a six-fold increase in CRM user-adoption and significantly improved productivity.