GHX-Logistics is a module within the GHX web app that supports Syngenta’s personalized seed-selling model. It enables Syngenta’s field agents and sellers to manage the movement of seeds from Syngenta to farmers efficiently. Through the app, users can place orders, create and send invoices, manage deliveries and returns, and track Syngenta’s seed inventory. GHX-Logistics integrates seamlessly with Syngenta’s SAP and Salesforce systems. During peak weeks, over 160 users access the app, and its user-friendly interface has helped attract new agents and sellers. As a result, Syngenta has achieved a 75% lower seed return rate compared to traditional branded businesses.
