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Puratos Enhances Customer and Employee Experiences with OutSystems

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With a focus on sustainability and exceptional employee and customer experiences, Puratos decided to look for a solution that would provide the company with limitless innovation while enabling it to keep up with the constant new developments in the food industry.

Since adopting OutSystems, the platform has become a strategic technology in Puratos’ digital transformation journey by empowering the company to deliver new employee and customer solutions that have become critical to maintaining and extending Puratos’ leading position in this competitive industry.

  • Customer Experience
  • Operational Efficiency
  • Web Apps & Portals
  • Workplace Innovation

"The versatility of the OutSystems development platform makes it possible to solve problems without limitations and innovate fast by lowering the technological threshold."

Gerasimos Kouloumpis ICT Digital Architects Manager and Customer Experience Applications Manager, Puratos

Searching for a solution to enhance customer and employee experiences

Based in Belgium, Puratos is a global manufacturing company that supplies bakers, pastry chefs, chocolatiers, and large industrial customers with cutting-edge services and ingredients.

Founded in 1919 as a father-and-son operation, the company has evolved into a successful international business focused on creating exceptional customer and employee experiences while positively impacting society. Regarding the latter, the company is determined to achieve sustainable water usage, waste reduction and carbon neutrality by 2025.

This way, when Puratos creates innovative food solutions for companies that put health and well-being first, it is also helping customers, people, and the planet grow sustainably.

To achieve this vision, the company monitors consumer opinion in several regions and cultures of the world. This requires Puratos employees to look for ways to exchange information with customers and partners at the right time, as the right solution at the right time can make all the difference.

Therefore, a flexible and robust IT environment is non-negotiable, and nothing should prevent rapid response to market developments.

That’s why Puratos decided to look for a low-code development platform. After a careful evaluation, the company chose OutSystems high-performance low-code platform and ForTrevo as its implementation partner.

Why Puratos chose OutSystems:
  • Full-stack visual development with no limits
  • Powerful integration
  • Deliver public-facing web apps and portals

“Choosing OutSystems and ForTrevo experts doesn’t just facilitate rapid, targeted development of new business applications; it also streamlines integration with current ERP, CRM, and content management systems.”

Olga Duarte CEO, ForTrevo

Delivering new solutions that foster inspiration and collaboration

As Puratos’ Group ICT Digital Architects Manager and Customer Experience Applications Manager, Gerasimos Kouloumpis is intimately involved in application management and development. When asked why Puratos chose OutSystems to tackle its development needs, Kouloumpis highlighted the platform’s versatility:

“You can solve problems without restrictions. The development platform helps lower the threshold, technologically speaking, so we can focus on what matters to the business. That’s true for applications developed in OutSystems and solutions that integrate OutSystems with applications currently used in our complex business landscape. The result is a series of user-friendly solutions that align with the right business objectives.”

Since adopting OutSystems, Puratos has delivered several applications that ensure the company’s digital competitive edge.

The list includes:

  • Online platform to promote and encourage recipe collaboration: this solution is a true differentiator in the industry. Users can create and share recipes while adding nutritional calculations and recommendations. Thanks to its intuitive user interface, the solution is being used by over 1,500 bakers, pastry chefs, and chocolatiers worldwide. Since it first launched, the application has been expanded with a second module to give customers a similar experience.
  • Process flow solutions: Puratos has delivered several solutions to support its R&D department to control process flows such as sample orders, baked goods testing and conducting relevant analyses.
  • Solutions to identify and monitor nutrients and ingredients: the Quality Control Department uses the OutSystems technology in tandem with other state-of-the-art technology to identify and monitor nutrients and ingredients.
  • myPuratos: a digital hub used by thousands of Puratos customers in 20+ countries. The company uses OutSystems to orchestrate the data flow and business rules between global ERP, CRM, and CMS environments and for integrations with third-party online payment service providers.

Digital Innovation is now part of the Puratos’ DNA

Since adopting OutSystems, Puratos has reduced the lead time for innovation. Kouloumpis explained:

“Now, we can quickly create a Proof of Value (PoV) for certain functionality or applications and validate business ideas in the digital world. Imagine personalized baking solutions, for instance. Within a few weeks, we have a viable result and an application developed, tested, and validated. Business users are pleased by what IT can deliver. That’s partially attributable to the intuitive, accessible nature of the OutSystems development platform.”



ForTrevo's team designs and develops innovative web, reactive & mobile applications, using OutSystems platform. Our team of Certified OutSystems Developers is strongly skilled and committed to...

Learn more about ForTrevo

Another aspect of the OutSystems platform highlighted by Kouloumpis is how the OutSystems platform blended with the rest of the Puratos digital landscape. The way it didn’t change the IT team’s way of working was critical to make OutSystems an instrumental platform in Puratos’ digital transformation journey.

Now, innovation isn’t held captive by a rigid IT environment; it’s validated and rolled out quickly. As for future customer and employee experiences, they’ll continue to become more and more tailored.