Customers, clients and even employees expect a personalised technology service in all aspects of their lives. As CIOs become increasingly customer centric, this discussion will see business technology leaders discuss how they are developing personalisation strategies.
This discussion will explore:
- Demands for greater personalisation
- Where to begin a personalisation strategy
- Applications required to deliver personalisation
- Business and data challenges to overcome in order to deliver personalisation
- The importance of business agility
- Security issues to be aware of