Improving Digital Experiences: Yorkshire Building Society Drives CX Program with OutSystems
Yorkshire Building Society (YBS) Drives Digital Customer Experience Program with OutSystems to modernize UX and increase mortgage and saving conversions.
“One of the things we loved about the MVP was the foresight the developers showed, adding back-office features that we missed out from the specification,” says Rita. “The backend included a configuration portal, making the system easy to keep up to date without programming—for example, maintaining prices, adding gas stations, promotion codes, employees, and contract templates.”
With the kiosk app now live, Galp focused on expanding into multiple other channels using much of the same visual development modules from the Three Minutes app. Those channels included: