Delta Coffee Gets Sales Information System Served by Truewind

"If we want to beat our competitors, we need to be the fastest. With the OutSystems platform and in partnership with Truewind, we got a powerful engine that allows us to move faster in the planning, execution, and monitoring of all our commercial activities. In one statement: fast and furious."

Natanael Baptista

Modern Grocery and Automatic Distribution Business Unit Director

Delta Coffee

Data, Data Everywhere

The Delta Coffee sales team needed a single platform for planning marketing and commercial activities more efficiently. Having information in several platforms made it difficult to retrieve the history of actions and campaigns, especially once data was exported and stored in Excel files and emails. Promoting more than 700 products in eight countries, Delta Coffee needed a centralized hub to help them save them time.

OutSystems provided faster time-to-market than what Delta Coffee could achieve in-house. This and additional criteria led Delta to select OutSystems:

• Centralized campaign information in one repository
• Automated campaign performance evaluation
• Full compatibility with mobile devices
• Integration with SAP
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A Custom Sales Information System in Just Three Months

Since Delta Coffee didn’t have developers or prior experience working with an agile development platform, Truewind suggested the OutSystems platform as the quickest way to bring this complex project to market.

Using OutSystems, in just three months, Truewind developed a custom campaign management solution that provides Delta Coffee with control over all campaign planning stages, as well as a campaign workflow with status information and notification.

A dashboard provides an overview of global data and notifications, showing key indicators such as scheduled campaigns, campaign status, and number of campaigns per customer. The back-office system includes automated calculation rules in Excel files for pricing procedures, preventing unnecessary task repetition in campaign financing and pre-evaluation. And a drag-and-drop calendar helps users create and schedule campaigns quickly and easily.
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Data at the Entire Organization’s Fingertips

The SIS provides Delta Coffee with the ability to plan and evaluate campaigns more effectively. Now the company can adjust and modify strategies to achieve a better return. Besides freeing up time for analyzing past campaigns, the SIS has improved data reliability, enabling campaign simulations for new products and comparison between expected sales and actual figures.

Although designed as a solution for the sales team, the entire organization now uses the SIS. Delta Coffee is able to continuously update and analyze their business plan to support future growth. Baptista says, “The integration of operational, campaign, customer, and management data all in a single platform aligns the organization as a whole and frees up time for analysis and decision-making instead of spending time producing information.”

Natanael Baptista from Delta Coffee sums up the project. “Delta operates in the fast-moving consumer goods industry. So, as an industry standard, we need to move fast. If we want to beat our competitors, we need to move faster than them. And if we need to create advantages in performance, processes, and systems versus our competitors, we need to be the FASTEST. That’s the overall idea that makes time the most expensive currency in our industry. As such, with OutSystems, as an agile development platform, and with Truewind, as a partner that understands our business needs, we found the successful ingredient (the cockpit and the engine, so to speak) to move quickly and make the most out of commercial opportunities. It’s a power engine that allow us to move faster in planning, execution, and monitoring of all our commercial activities. In one statement (and trademarks aside): fast and furious.”