Designing A Digital Strategy That Transforms the Customer Experience
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Digital strategies tend to fail when banks take a piecemeal approach characterized by bolt-ons to legacy systems and siloed applications. This creates a disjointed view of the customer and less-than-stellar experience. Instead, banks need to design a more holistic digital strategy to improve the customer experience.
View our recorded webinar where we discuss:
How banks and financial services companies can identify the quick wins in a digital transformation strategy
Steps to improve the transformation roll-out and customer experience
How digital back-office and middle-office applications connect to the customer experience
Jim Malone Senior Director of Content Strategy
IDG Strategic Marketing Services