The customer has always been right, but today the customer is empowered; an empowerment brought about by digital technology. The enterprise business technology leader therefore has to be delivering customer-facing services, and business technologies that enable customer personalisation, collect data that delivers insight, and a platform that is agile to changes in the market.
This discussion will explore:
- A data-centric approach to customers
- Building ecosystems and partnerships to benefit the customer and the enterprise
- The pace of change
- Agility and responding to customer behaviour
- The need for transparency, purpose and meeting new regulations