How to Win Customers in the Face of Rampant Competition?
Founded in 1992, Montepio Crédito (“MC”) is a specialized financial credit provider serving individuals and businesses across Portugal. The company provides consumer and business credit solutions directly via its parent bank Banco Montepio, and through a network of intermediaries, including new and used vehicle dealers, consumer goods retailers, and equipment suppliers.
Faced with growing competition from multinational banking groups, MC needed to differentiate.
“We launched our ‘Matrix’ digital transformation program in January 2019,” says Pedro Alves, Chairman of Montepio Crédito. “We aimed to fully digitize the customer journey, so that customers could seamlessly enter into a credit agreement, either with or without the involvement of a credit intermediary.”
These goals placed IT innovation at the center of its quest to win the hearts and minds of customers and business partners, as Ricardo Ribeiro, Chief Transformation Officer, Montepio Crédito explains.