This article originally appeared on the Intellyx BrainBlog, Feb. 9, 2016
Enterprises across all industries are in the midst of difficult, bet-the-company changes we call digital transformation. And yet, there remains broad confusion about the scope of the word digital.
While the rise of mobile technologies are the impetus for many such transformations, digital goes well beyond the choice of user device. In fact, digital transformation reflects the fact that customer preferences and behavior are driving enterprise technology decisions – and such technology decisions impact the entire organization, from innovative, customer-focused efforts all the way to the traditional IT organization. (more…)