Neil Patel is one of the best known-names in internet marketing and also co-founder of two marketing-focused tech start-ups: Kissmetrics and Crazy Egg. Recently, I spoke to him about his experience with how the software industry has changed in recent years. In addition, he had some insights on what software development can learn from marketing. (more…)
Think enterprise app hate squared. The prevailing attitude in development circles is that marketing is an unnecessary evil that plagues the rest of an organization. Developers, engineers, R&D mostly see it as a useless discipline full of silver-tongued (or fingered)…
The quality of user experiences is one of the recurring themes in our series on why everybody hates enterprise apps. So many aspects of enterprise app UX are not intuitive or well-designed. [embed]https://soundcloud.com/outsystems/why-everybody-hates-enterprise-apps-e6-menno-cramer[/embed] Menno Cramer is Global UI/UX Lead at OutSystems but his…
So many aspects of enterprise software are just not likable. Take enterprise app UX, for example. Rarely is it intuitive or even well-designed. The reason for that lies mostly in centuries of human experience. Until the past few decades, physical experiences primarily consumed our waking lives. True, religion and philosophy afforded opportunities to inhabit a world outside the here and now. But as a species our senses and brains developed to navigate and interact with a reality built from the tangible.
Now, our leisure and work time involve so many digital experiences. So, how do we build software that works with brains evolved for physical interactions?
Menno Cramer is Global UX/UI Lead and he came to user experience via a somewhat unusual path. Menno is a neuroscientist by training and his PhD research focused on the connection between the built environment and human behavior. (more…)
The world has been witnessing an increasing number of device types and screen sizes. And, this is not going to change any time soon. So, creating impeccable responsive user interfaces that properly fit and adapt to those devices is becoming one of the biggest challenges of mobile development. Add the need for a single codebase for the large variety of devices, and you can see the problem—one that will not get any better in the future. (more…)
Conceived in the 1980s, rapid application development, or RAD, was the first development methodology to challenge traditional waterfall development practices. Though often mistaken for a specific model, rapid application development is the idea that we benefit by treating our software projects like clay, rather than steel.
Software is a unique engineering structure because it is transient. With traditional engineering projects like bridge construction, engineers cannot begin to build a bridge then change their minds half way through the process—that’s pure chaos. But a bridge built in software? Engineers can change that every day. RAD takes advantage of this by emphasizing rapid prototyping over costly planning. (more…)
What’s the relationship between low-code and web content management? Let’s take a look.
In the early days of the web, people built websites by hand. Each page on a blog site, for example, was a hand-crafted text file made up of HTML, CSS, and JavaScript. Every new page meant starting from scratch. That’s right: code, copy, paste, repeat. (more…)
