BOAT: A blueprint for modern automation

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Mafalda Póvoas
June 30, 2025
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It’s true of almost any business: The pressure to innovate while managing legacy complexity has reached a breaking point. Business and IT leaders are juggling disconnected automation tools, fragmented architectures, and rising expectations around AI. Yet, most are still relying on aging BPA platforms, patchwork RPA deployments, and iPaaS tools that were never meant to orchestrate intelligent, end-to-end business operations.

It’s time for a new playbook. One that connects the dots, collapses complexity, and powers automation that is actually intelligent.

That’s why we believe BOAT (Business Orchestration and Automation Technologies) is more than a category shift—it’s a blueprint for what modern automation must become.

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Mafalda Póvoas
As a Product & Solution Marketing Manager at OutSystems, Mafalda Povoas manages positioning, messaging, and go-to-market strategies to drive growth for the OutSystems platform and CX solutions. Before joining OutSystems, she worked for startups and large multinational companies in B2B Product Strategy and Marketing for over 15 years. She is passionate about using tech to solve people's needs and also a travel junkie, an avid reader, and lover of all things tennis.