So many aspects of enterprise software are just not likable. Take enterprise app UX, for example. Rarely is it intuitive or even well-designed. The reason for that lies mostly in centuries of human experience. Until the past few decades, physical experiences primarily consumed our waking lives. True, religion and philosophy afforded opportunities to inhabit a world outside the here and now. But as a species our senses and brains developed to navigate and interact with a reality built from the tangible.
Now, our leisure and work time involve so many digital experiences. So, how do we build software that works with brains evolved for physical interactions?
Menno Cramer is Global UX/UI Lead and he came to user experience via a somewhat unusual path. Menno is a neuroscientist by training and his PhD research focused on the connection between the built environment and human behavior. (more…)