What Is Rapid Application Development? 

Rapid application development is an agile software development approach that focuses more on ongoing software projects and user feedback and less on following a strict plan. As such, it emphasizes rapid prototyping over costly planning. Though often mistaken for a specific model, rapid application development (RAD) is the idea that we benefit by treating our software projects like clay, rather than steel, which is how traditional development practices treat them.

How did RAD come about? In the 1980s, Barry Boehm, James Martin and others recognized this obvious point: software was not a raw mineral resource. They saw software for what it was: infinitely malleable. Boehm and Martin took advantage of software’s inherent pliability when designing their development models: the Spiral Model and the James Martin RAD model, respectively. Since then, RAD has evolved to take on other forms and acted as a precursor to agile.

In this post, we take a deep dive into RAD, examining the methodology, reviewing its advantages and disadvantages, comparing it to agile, and exploring the tools.

Find out more about low-code rapid application development tools

RAD Methodology 

Though exact practices and tools vary between specific rapid application development methods, their underlying phases remain the same:

1. Define Requirements

Rather than making you spend months developing specifications with users, RAD begins by defining a loose set of requirements. We say loose because among the key principles of rapid application development is the permission to change requirements at any point in the cycle.

Basically, developers gather the product’s “gist.” The client provides their vision for the product and comes to an agreement with developers on the requirements that satisfy that vision.

2. Prototype

In this rapid application development phase, the developer’s goal is to build something that they can demonstrate to the client. This can be a prototype that satisfies all or only a portion of requirements (as in early stage prototyping).

This prototype may cut corners to reach a working state, and that’s acceptable. Most RAD approaches have a finalization stage where developers pay down technical debt accrued by early prototypes.

3. Absorb Feedback

With a recent prototype prepared, RAD developers present their work to the client or end-users. They collect feedback on everything from interface to functionality—it is here where product requirements might come under scrutiny.

Clients may change their minds or discover that something that seemed right on paper makes no sense in practice. Clients are only human, after all. With feedback in hand, developers return to some form of step 2: they continue to prototype. If feedback is strictly positive, and the client is satisfied with the prototype, developers can move to step 4.

4. Finalize Product

During this stage, developers may optimize or even re-engineer their implementation to improve stability, maintainability, and a third word ending in ‘-ility.’ They may also spend this phase connecting the back-end to production data, writing thorough documentation, and doing any other maintenance tasks required before handing the product over with confidence.

Both Boehm’s Spiral Model and James Martin’s RAD Model make use of these four steps to help development teams reduce risk and build excellent products. However, RAD has its drawbacks as well.

Rapid Application Development Advantages

We’ve covered some advantages of RAD already, but let’s restate them and expand.

Advantage Description
Speed In the traditional waterfall approach, developers were unlikely to go on vacation after delivering the product. Clients would invariably request changes ranging from interface to functionality after first delivery. With RAD, projects are more likely to finish on time and to the client’s satisfaction upon delivery.
Cost In rapid application development, developers build the exact systems the client requires, and nothing more. In waterfall, IT risks building and fleshing out complex feature sets that the client may choose to gut from the final product. The time spent building zombie features can never be recovered, and that means the budget spent on them is lost. RAD reduces this risk and therefore reduces the cost.
Developer Satisfaction In the traditional waterfall approach, developers work in silos devoid of feedback and positive affirmation for a product well-made. And when they finally get the opportunity to present their work to the client, the client may not roll out the red carpet for them. Regardless of how proud developers are of their work, if the client isn’t satisfied, developers don’t receive the accolades they so desperately seek. In RAD, the client is there every step of the way and the developer has the opportunity to present their work frequently. This gives them the confidence that when the final product is delivered, their work receives appreciation.


Rapid Application Development Disadvantages

Those advantages sound pretty rosy, so let’s douse this warm positivity with a cold splash of reality.

Disadvantage Description
Scale A close-knit team of developers, designers, and product managers can easily incorporate RAD practices because they have direct access to one another. When a project expands beyond a single team or requires inter-team communication, the development cycle invariably slows and muddles the direction of the project. Simply put, it’s difficult to keep a large group of people on the same page when your story is constantly changing.
Commitment In waterfall, the client spent most of their time apart from the development team after completing specifications. This allowed clients to focus on their primary tasks and developers to focus on building. In RAD, the frequent cycle of prototypes requires developers and clients to commit to frequent meetings that, on the outset, may appear to consume unnecessary cycles.
Interface-Focus RAD methodology motivates developers to find the perfect solution for the client. The client judges the quality of the solution by what they can interact with—and often, all they interact with is a facade. As a consequence, some developers forego best practices on the back-end to accelerate development of the front-end-focused prototype. When it’s time to deliver a working product, they patch up the jerry-rigged server code to avoid a refactor.


With the pros and cons of rapid application development laid out, we can determine which types of projects benefit most from RAD, and which do not. If you need to build an internal business tool or even a customer-facing portal, like an app or website, RAD techniques will help your team deliver a better experience to your end-user.

However, if you are tasked with building mission-critical software (flight controls, implant firmware, etc.), a RAD approach is not only inappropriate, it may also be irresponsible. A pilot with a failing control module or a heart attack survivor with a malfunctioning pacemaker cannot provide prototype feedback from beyond the grave.

RAD vs. Agile

Those who research development methodology compare one framework to another. Most commonly, rapid application development is directly contrasted with agile. Unfortunately, this comparison is challenging to draw. RAD is a forbear of agile, but agile encompasses far more than a development model. It is more of a philosophy than a methodology.

In an attempt to show this, we have contrasted the core principles of each concept:

Agile Philosophy RAD Explanation
Customer satisfaction by early and continuous delivery of valuable software This is a core principle of RAD
Welcome changing requirements, even in late development rapid application development check mark Also found in RAD practice
Working software is delivered frequently (weeks rather than months) rapid application development x mark Specific time-frames are not recommended by RAD though speed is clearly emphasized
Close, daily cooperation between business people and developers rapid application development x mark No direct equivalent in RAD, but feedback from end-users is critical to the RAD process
Projects are built around motivated individuals, who should be trusted rapid application development x mark RAD has no opinion on the makeup of individual team members
Face-to-face conversation is the best form of communication (co-location) rapid application development x mark RAD has no opinion regarding locality of team members
Working software is the primary measure of progress rapid application development check mark RAD focuses on delivering working software as frequently as possible
Sustainable development, able to maintain a constant pace rapid application development x mark RAD offers no opinion regarding the pace of development other than “rapid”
Continuous attention to technical excellence and good design rapid application development x mark RAD principles focus on functionality and user satisfaction; quality of design and implementation are unnecessary, but ideal byproducts
Simplicity—the art of maximizing the amount of work not done—is essential rapid application development x mark Here again, RAD does not emphasize reduction of work, but proclaims that RAD projects will require less work in the long term
Best architectures, requirements and designs emerge from self-organizing teams rapid application development x mark RAD does not limit itself to a team structure
Regularly, the team reflects on how to become more effective and adjusts accordingly rapid application development x mark Not necessary or inherent to RAD practices


As you can see, agile took several steps beyond the scope of RAD. While agile dictates the ideal working environment (just shy of how many rubber ducks to keep on your desk), RAD focuses on how to build software products for your clients and end-users. Let’s take a closer look at what RAD entails.

Rapid Application Development Tools

As you may now understand, rapid application development is more of a software development methodology rather than a specific language, tool, or interface. However, tools can help facilitate rapid design, development, and feedback solicitation.

Design and Prototyping Tools

The products in this category help teams craft interactive designs at impressive speeds. And some tools on this list, like Webflow, allow designers to export the completed design as a functional cross-browser prototype.

Tool Prototype Runs On
Origami Studio Mobile macOS
InVision Web, Mobile, Wearable macOS
Webflow Web, Mobile Web
Mockplus Web, Mobile macOS, Windows
Balsamiq Web, Mobile macOS, Windows
Adobe Experience Design Web, Mobile macOS, Windows
Sketch Web, Mobile macOS
JustInMind Web, Mobile, Wearable macOS, Windows
Proto.io Web, Mobile, Wearable Web

User Testing and Feedback Tools

As noted many times thus far, RAD methodology requires frequent feedback from clients and end-users. And in modern workflows, developers who work offsite prefer to solicit feedback remotely rather than book travel and accommodations each and every time they require input from clients.

Tool Platforms Best For
InVision Web, Mobile Clients
Red Pen Web, Mobile Clients
Conjure Web Clients
Usability Sciences Web, Mobile End-Users
UserTesting Web, Mobile End-Users
Validately Web, Desktop, Mobile End-Users
Userbrain Web End-Users

Development Tools

If your team has strict technology requirements or a limited skill set, it’s simpler to stick with what they know. Often you cannot justify the cost of migrating technologies. But if you’re willing to consider a new approach to development, the tools in this category will accelerate your production cycle.

Low-code tools , for example, bundle development elements (IDE, APIs, languages, framework, UI components, connectors, etc.) into a single coherent suite of tools for building applications visually, integrating them with the back-end, and then managing the app lifecycle. No-code tools, by contrast, offer self-service application assembly for business users who are not developers.

Tool Builds Type
Salesforce AppCloud Web, Mobile No-Code, Low-Code, SDK
Alpha Software Windows, Web, Mobile Low-Code
Visual LANSA Windows, Web, Mobile Low-Code
Zoho Creator Web Low-Code
Appian Web, Mobile Low-Code
WaveMaker Web, Mobile Low-Code
Spring Desktop, Web, Mobile SDK
AppGyver Mobile Low-Code
Mendix Web, Mobile Low-Code
Kony Web, Mobile Low-Code, SDK
OutSystems (you are here!) Web, Mobile Low-Code, SDK

How OutSystems Enables Rapid Application Development

We are an application platform as a service, or aPaaS. And that means our product goes beyond enabling rapid application development by including hosting, dynamic scaling, release automation, performance monitoring, user management, version control, and much more. But at the core of our offering lies a powerful development environment. Our tool enables everyone from IT-adjacent roles to veteran IT professionals to build enterprise-grade web and mobile applications without code. And as with all low-code tools, seasoned developers may append our front-end and back-end implementations with their own scripts.

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View this two-minute video to see how it works. You can also schedule an online demo or even try OutSystems (it's free).