Deliver Seamless Experiences, In Person and Online
As a fast-growing bank that provides unique, Shari’a-compliant services to thousands of customers across the Kingdom of Bahrain, Al Salam Bank understands the importance of innovation.
Since its initial launch in 2006, Al Salam has offered retail, private, and corporate banking alongside investment and treasury services. More recently, Al Salam shifted its focus to upgrading customer service interactions across digital channels and branches simultaneously—ensuring its customers get the right experience wherever they visit.
As customers increasingly opt for online and mobile banking to manage their money, Al Salam needed a way to offer them seamless, user-friendly digital experiences.
“When I joined the company in 2018, my mandate was to boost the digital channels we provide,” says Mohammed AlShehabi, Head of Innovation at Al Salam Bank. “Initially, we just focused on the corporate side of the business. But it soon became clear that we had to approach the customer experience holistically if we were going to build a truly effective set of digital channels. So we expanded our horizons to include retail banking, too.”