Fundamental Business Transformation Through Rapid Customer Journey Digitization

Thomas Foege, Engagement Manager, McKinsey

Digital is changing the nature of the game for businesses in all industries, and is fast becoming a matter of survival. McKinsey & Company has developed a methodology—and implemented it more than 80 times—for delivering best-in-class customer journeys and zero-based radical processes redesign. This methodology enables us to quickly deliver digital within 16-18 weeks inside the core of the business, while building the capabilities to sustain and evolve. In this session, we explain why customer journeys should be the base of every digital transformation. We’ll show you, based on a joint client example, how it works, and how we collaborate with OutSystems from a technology and implementation perspective.

Related Tags
  • Customer Experience
  • Digital Transformation
  • Active
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