How can you improve customer service for the public transport in Rotterdam? Everyday 600,000 travelers use the bus, tram, metro or fast ferry relying on accurate timetable information. But what happens when there’s a planned or unplanned disturbance in the timetable? Informing each and every traveler becomes job number one. At RET all the data was available in the backend systems, but it was not used effectively to keep their customers informed. In this presentation you will learn how IT enabled the business to turn logistic data into valuable traveler information.