Perspectives

So, you’re tuned into the latest industry trends and buzz. But, do you know they apply to you and your business? Here’s the latest information on what’s hot and how it can work for you.

Latest

Why You Need Personalization to Secure Customers and Star Employees

In today's digital economy, personalization should play a crucial role in your customer experience strategy. But delivering personalized services while protecting your users' privacy is not that easy. In this blog post, writer, editor, and moderator Mark Chillingworth discusses the importance of personalization and how to do it the right way.

Sentiment Analysis: Understanding the Voice of the Customer

If you're wondering how you can implement sentiment analysis in your business, this blog post is for you. Find out how it works, its most common use cases, and the future of this form of AI.

Apps for a Better Future: The Winners of Build for the Future Hackathon

Five weeks have passed since we launched the Build for the Future Hackathon, an event that mobilized our Developer and Partner Communities to help a small group of non-profit organizations bring their service to those in need. In this blog post, we'll announce the three big winners and their incredible projects that are making the world a little bit better.